TikTok is introducing a new feature that permits them to lessen the volume of AI-created videos appearing in their timelines. This move comes as the company disclosed that it now features more than 1 billion content made with AI.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a increase in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A significant portion of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from computer-generated images to educational videos, and we want to provide users the power to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its service labeled as AI-generated. Collectively, over 100 m media items are submitted to the app every day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the amount of AI-generated videos they view by accessing the content preference setting in the app and selecting AI-made media. Additional categories that are already be modified under the setting cover current affairs, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s policies mandate users to identify lifelike AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any believable artificial content that is unmarked can be taken down under its community policies.
Additionally, the app will from now on apply an AI-generated label to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This measure is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2m awareness program for professionals and groups to develop educational content about ethical AI use. This project will assist non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, during discussion over plans to make redundant hundreds of review team members in the United Kingdom. It is planning to reduce hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is really helping us work at speed.”
